Nadin Agopyan collaborated with Olaplex to share a smoothing and strengthening routine designed for her naturally thick and voluminous hair. Using Olaplex No.0, No.3 Plus, and No.7 in the correct sequence, Nadin demonstrated how she controls frizz, softens the hair, and enhances shine without compromising its natural body. The content highlighted a visible transition from an untamed texture to a smoother, healthier-looking, and more polished finish.
The strategy centered on transformation-led storytelling tailored to thick, frizz-prone hair. By showing each step of the routine through close-up texture shots and a clear before-and-after journey, the content demonstrated how Olaplex can improve manageability while preserving natural volume and movement. This approach positioned the brand as both effective and adaptable to real hair needs.
To position Olaplex as an effective haircare solution that smooths, strengthens, and controls frizz while preserving the natural volume of thick hair.