Nadin Agopyan collaborated with Margaret Dabbs London to integrate a professional hand and nail care ritual into her creative styling process. Set around moodboard preparation and editorial work, the Reels showed Nadin using the Exfoliating Hand Scrub, Nourishing Nail & Cuticle Serum Pen, and Pure Nail Strengthening Treatment as small self-care moments within her working day. The collaboration brought together beauty, creativity, and premium care in a natural lifestyle setting.
The strategy focused on editorial lifestyle storytelling that reflected Nadin’s creative world. Rather than presenting hand care as a separate beauty routine, the products were integrated into her styling and moodboard process, making the ritual feel authentic and visually distinctive. Close-up applications and the editorial setting reinforced Margaret Dabbs London’s professional and premium positioning.
To position Margaret Dabbs London as a premium hand and nail care brand that seamlessly fits into creative, style-driven everyday routines.