Nadin Agopyan collaborated with Aurelia Geneve to closely experience the brand’s skincare and lip care range. Through a hands-on discovery process, she explored the products in detail and later incorporated Aurelia Geneve into her everyday routine, naturally featuring the lip balms and skincare essentials she continued to use in her daily life.
The collaboration strategy focused on authentic routine integration. By highlighting both the discovery phase and repeated everyday use, Aurelia Geneve was positioned as a reliable, go-to brand that seamlessly fits into Nadin’s lifestyle rather than a one-off collaboration moment.
To position Aurelia Geneve as an everyday skincare and lip care essential through genuine product discovery and consistent routine usage.