Ece Akarkarasu collaborated with Olaplex to share a restorative haircare routine designed for coloured and sensitised hair. Using Olaplex No.0, No.3 Plus, and No.7 in the correct sequence, Ece demonstrated how she strengthens, softens, and restores shine to her hair without weighing it down. The content highlighted the visible transformation from dry and fragile-looking lengths to a smoother, healthier, and more luminous finish.
The strategy centered on education-led transformation storytelling. By clearly presenting the pre-shower bond-repair steps and the final nourishing oil application, the content made the complete routine easy to understand and recreate. Close-up texture shots and the visible before-and-after result positioned Olaplex as an effective solution for maintaining the strength, softness, and colour vibrancy of processed hair.
To position Olaplex as an effective, lightweight haircare solution that repairs, strengthens, and restores shine to coloured and processed hair.