Ece Akarkarasu collaborated with Margaret Dabbs London to share her weekly hand and nail care ritual. Following her everything shower, Ece used the Pure Repairing Hand Cream, Pure Cuticle Oil, and Pure Nail Strengthening Treatment to moisturise, nourish, and strengthen her hands and nails. The calming Reels format positioned professional hand care as an enjoyable and sustainable part of her self-care routine.
The strategy focused on routine-based self-care storytelling. By presenting each product in a clear and complementary sequence, the content demonstrated how a complete professional hand and nail ritual can be recreated at home. Close-up applications and a calm evening atmosphere reinforced both the efficacy of the products and the premium nature of the experience.
To position Margaret Dabbs London as a premium hand and nail care brand that transforms weekly maintenance into an effective and enjoyable self-care ritual.