Dilayda Aksoy Soylu collaborated with Olaplex to share a bond-repair haircare routine inspired by the Abbey Yung Method. Focusing on her naturally voluminous and frizz-prone hair, Dilayda demonstrated how she uses Olaplex No.0, No.3 Plus, and No.6 in the correct sequence to strengthen, soften, and smooth the hair. The content highlighted the visible transformation from an uncontrolled texture to a more polished, healthy-looking finish without compromising the hair’s natural volume.
The strategy centered on education-led transformation storytelling. By clearly demonstrating the pre-shower bond-repair steps and the post-shower smoothing stage, the content made the product sequence easy to understand and apply. Close-up texture shots and a visible before-and-after result positioned Olaplex as an effective solution for strengthening and managing frizz-prone hair while preserving its natural character.
To position Olaplex as an effective, technique-driven haircare solution that strengthens, softens, and controls frizz-prone hair without weighing down its natural volume.