Dilayda Aksoy Soylu partnered with Aurelia Geneve to explore the full range of the brand’s skincare and lip care lineup up close. After discovering and trying the products in detail, she naturally brought Aurelia Geneve into her everyday routine — featuring the lip balms and skincare essentials she kept reaching for in real life, positioning the brand as a consistent part of her daily self-care.
The strategy centered on “discover → adopt → repeat” lifestyle storytelling. By first highlighting the product discovery and hands-on experience, then showing continued use in everyday moments, Aurelia Geneve was framed as a trusted, go-to essential — not a one-time feature, but a brand that earns a permanent spot in the routine.
To reinforce Aurelia Geneve as a daily skincare and lip care essential by showcasing product discovery followed by genuine, ongoing routine integration.