Deniz Sağlamol collaborated with Olaplex to share her personal haircare routine through an authentic, real-life Reels format. Focusing on her short hair, Deniz walked her audience through how she maintains hair health, the products she regularly uses, and the role Olaplex plays in her everything shower routine — positioning the brand as a trusted part of her self-care rituals.
The strategy centered on routine-based storytelling. By highlighting Deniz’s real haircare habits — from product selection to maintenance for short hair — Olaplex was integrated organically into her everyday self-care, creating a sense of trust and relatability rather than a scripted beauty narrative.
To position Olaplex as a trusted, effective, and everyday haircare solution by showcasing how it fits seamlessly into real beauty routines.